On Saturday 23 February 2008 02:34:41 pm bowerbird@aol.
> charlene said:
> > Most importantly of all, is that
> > I do not expect to make any money from this project,
> > it is simply an information sharing book for a community
> > of my peers, many of whom are not computer savvy
> > (I did ask about the CD option). Any profit from the book will
> > more than likely be donated to a few relevant organizations.
>
> charlene, you're a darling. an asset to your community.
>
> the assumption that is made by most regulars here
> is that anyone coming to this listserve for assistance
> wants to _make_money_ off their publishing, or that,
> lacking direction, they should be pushed that way...
>
> i think that assumption is increasingly inaccurate,
> and that that trend will _accelerate_ in the future
> -- thanks to print-on-demand opening niches --
> and i've attempted to say as much here, but it was
> censored by one listmom as being "redundant".
>
> oh well...
>
> ***
>
> michelle said:
> > I receive 66% royalties if the book sells from
> > my website and 45% when it sells on amazon.
> > I'm "happily published" and $6,783 in royalties richer
> > ...
> > I made an informed decision to minimize my risk
> > and not invest thousands of dollars
> > and not deal with inventory or distribution.
>
> another darling. and such an excellent role-model!
>
> rather than _risk_ a bunch of upfront money on an
> uncertain commodity, you found a way to bootstrap
> your business such that it was immediately profitable,
> and now you've got _profits_to_
> which you _know_ that you can mold into a big success.
>
> that's smart. that's very smart.
>
> you made $6,783 (and counting) on your "market test"...
> you're not just an author, honey, you're an entrepreneur.
>
> ***
>
> amy said:
> > I love selling ebooks, because I get to keep so much
> > money! I have almost no overhead. I did an ebook
> > because, just like you, I didn't have any money to
> > invest in it. In fact, I sell books to help pay our bills.
>
> another smart cookie. e-books have a low upfront _and_
> variable costs that approach zero as you move more units,
> creating the kind of profit curve meatspace cannot match.
>
> you can also put a copy on createspace and refer your fans
> who want a bound p-book to make their purchase there...
> since the fee-schedule is so transparent there, those fans
> can see that you're not "ripping them off" on print costs...
> and, if demand is big enough, you can do offset runs and
> sell copies at the "actual cost" createspace had established.
>
> ***
>
> no offense to some of the regulars here, because _many_
> of them -- pete in particular -- are extremely generous
> with the excellent advice they give, but their view is tilted;
> there isn't just one way to win the self-publishing game...
>
> -bowerbird
If you send the same post twice then the second copy will be bounced
as "redundant" or "duplicate" or whatever. That happened to you recently.
As for there being only one way to win, there is no sure way to win. Poorly
written books don't sell in any case. For a book that has potential the odds
improve the more you take charge of your own project, such as buying your own
ISBN block, using an editor, hiring an experienced cover designer etc.
Or as some wag once said "The race goes not always to the swift, nor the
battle to the strong, but that's the way the smart money bets."
You can publish for self satisfaction or publish seeking wide readership and
income at least sufficient cover all expenses. We assume the latter goal. If
the former then Lulu is cheapest way to fail in the marketplace.
What we warn against is having the wide sales goal but using the
self-satisfaction method, for example publishing via subsidy but then sending
out hundreds of review copies and/or paying money for expensive publicity.
To quote the old Vermonter advising the lost tourist, "If I wanted to get to
Montpelier I sure wouldn't start from here!"
Subsidy publishing is essentially self-limiting because of high unit cost and
poor reputation of subsidy imprints with meaningful reviewers etc. I have
never found a subsidy title reviewed in Library Journal for example. If the
author understands these major limitations and still wants to follow the
subsidy route I recommend either Lulu, who asks no questions or Booklocker, a
subsidy who only handles books with some apparent sales potiential. Both are
low cost compared to other subsidies.
For those who wish to self publish this list has much valuable information.
For those who for whatever reason prefer a subsidy arrangement despite the
much poorer potiential for significant sales then I recommend the two firms
mentioned above. There is another firm that is not too bad but they don't
like being called a subsidy (which they are) so I can't mention them here.
Hint, it is the one used by John Harnish for his book. See my shortlist and
look on page 9.
--
John Culleton
Resources for every author and publisher:
http://wexfordpress
http://wexfordpress
http://www.creative
http://www.gropenas
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